Thanks to the 1,372 lawyers who attended this week's social media ethics Legal Lunchbox talk. We understand it was the largest program ever hosted by the Washington State Bar Association, which speaks to the interest and angst that many of us share about the role of social media in our profession.
Producing videos for your law firm might seem daunting but it doesn’t have to be. Great videos can vastly increase your website’s search engine ranking and provide an important way to reach new clients. Best of all, relatively few attorneys are doing video (or doing it well) making this a promising way to market your firm. In this webinar we talk to attorney Shreya Ley about how she self-produces high-quality videos with little more than an iPhone and free software. Learn about each step that goes into a great DIY video including:
- Choosing your video capture device.
- Intro to 3-point lighting and good-enough substitutions.
- Getting audio-capture right.
- What is post-production?
- How to clean up your audio.
- Free editing tools.
- Publishing your video online.
- Maximizing your SEO bump.
About our speaker
Shreya Ley is a business owner and self-described "Lawyer-Human." She started her working life as a Chemical Engineer in the Oil & Gas Industry and knows way too much about oil & gas and its impact on the global economy & politics. After law school at Tulane, she has focused on working with inventors, entrepreneurs, “idea people,” and family businesses. As a former punk rock kid, she has always had a desire to not work for “the man,” so after a short stint at Microsoft, she opened LayRoots. She and LayRoots help their clients live an awesome life.
Video of the webinar
We took the extra step of filming how Shreya actually sets up one of her interviews. Big thank-you to fellow creative attorney, Forrest Carlson, for stepping in at the last minute to serve as videographer. Setting up camera and mics from Greg McLawsen on Vimeo.
Equipment Shreya uses
Here's a list of the equipment Shreya uses to film her interview series. Check them out here: Business Owners Drinking with Lawyer-Humans.
For audio, Shreya uses this inexpensive lavalier (a/k/a lapel) microphone.
The traditional way to light portrait-style interviews is with three-point lighting. Shreya has found that going all-out with this set up really isn't necessary. Instead, she uses just one artificial lighting source. Sometimes she finds that even that isn't needed. Here is the inexpensive, portable light that she uses:
She shoots her video on her smartphone. To hold the phone/camera she uses a tripod like this one, with a remote "trigger."
Equipment I use for webinars
I need basically only two pieces if equipment to produce webinars like this one. For a mic, I use the following condenser mic. The mic sits in front of the other speaker and I during filming (i.e., doesn't have to be set up on a fancy boom-mic apparatus). I've been very happy with this guy.
And for our webinar platform, I have really enjoyed AnyMeeting. At $150/month for the plan we use, it's not cheap. But that's also a lot of bang for the buck if you're consistently putting on a couple well-attended webinars a month.
Your law firm already has a website, but it doesn’t perform particularly well, and you would like it to be bringing in more new clients. On top of that, there are dozens of other law firms in your area all advertising the same services on their websites. Some of those websites look like the law firm spent thousands of dollars on web design. How can a small firm even start to compete? Sound familiar? This talk uses an existing website, Washington Wills, as an example to explore how implementing inbound marketing techniques can turn your law firm website into a major source of new clients who come in your door already trusting you.
Most of us are now familiar with “daily deal” websites such as Groupon and Living Social, which sell steeply discounted vouchers for goods and services. While daily deal sites typically hawk treats from cupcakes to spa treatments, professionals – including lawyers – have experimented with offering their services through such sites. Can they be used ethically?